“Since all of them overestimated the competition, no one even showed up.”
In my copy of this particular book, the good friend who gave it to me had underlined that bit and written: THIS IS LIFE.
The next section of this book is titled: “Doing the Unrealistic is Easier Than Doing the Realistic.”
Let’s roll the tape, from Page 50 of Tim Ferriss’ The Four Hour Work Week:
“Having an unusually large goal is an adrenaline infusion that provides the endurance to overcome the inevitable trials and tribulations that go along with any goal. Realistic goals, goals restricted to the average ambition level, are uninspiring and will only fuel you through the first or second problem, at which point you throw in the towel. If the potential payoff is mediocre or average, so is your effort.”