Outsourced

“But the rise of social photography means that we are now seeing images all the time, millions of them, billions, many of which are manipulated with the same easy algorithms, the same tiresome vignetting, the same dank green wash. I remember the thrill I felt the first few times I saw Hipstamatic images, and I shot a few myself, buoyed by that thrill. The problem is not that images are being altered—it’s that they’re all being altered in the same way: high contrasts, dewy focus, oversaturation, a skewing of the RGB curve in fairly predictable ways. Correspondingly, the range of subjects is also peculiarly narrow: pets, pretty girlfriends, sunsets, lunch. In other words, the photographic function, which should properly be the domain of the eye and the mind, is being outsourced to the camera and to an algorithm.”

Teju Cole, “Geuorgui Pinkhassov”

 

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