Dan Fletcher leaves Facebook and concedes that the company does not represent journalism

Facebook’s managing editor, Dan Fletcher, announced Wednesday that he’s leaving his post.

His role was strange to begin with, initially signalling to the industry that Facebook may be fancying itself a news op. That whole racket never panned out, however.

The medium is the message.

“I think the biggest mistake they made in bringing me on is this title,” he said, referring to the managing editor title for Facebook. It was misleading, he said.

The company “doesn’t need reporters,” Fletcher said, because it has a billion members who can provide content.

“You guys are the reporters,” Fletcher told the audience. “There is no more engaging content Facebook could produce than you talking to your family and friends.”